Posts Tagged “cheese business”

CHESHIRE cheese producers have revealed a marked rise in sales, in marked contrast to the current trend in consumer credit crunch shopping habits.

The volume of Cheshire Cheese sold has risen by 7 per cent and producers have also seen a 25 per cent increase in the value of sales from April 25 – July 18), which the producers are attributing to consumers increasingly opting to make packed lunches at home, rather than spend up to £5 a day on a shop bought sandwich or lunch.

British Cheese Board Secretary Nigel White comments: “As we analyse consumer behaviour it becomes clear that many people are opting to prepare their lunches at home as part of their credit crunch cost cutting. Historically Cheshire Cheese has been known as ‘the poor man’s meat’ and sales have traditionally spiked at times of economic hardship.